Body Fat Index of Love

For the creative free spirits Stigu (Mikko Nousiainen) and Ella (Miina Maasola), there is only one kind of relationship: regular, good sex without obligation and without a firm commitment. It seems almost ironic that these two were booked for the implementation of a major advertising campaign on the topic of 'Marriage and Family - Sustainable Relationships'. With plenty of cynicism, the two advertising professionals work their way into the topic and have to discover that it is increasingly not only about the feelings and relationships on the advertising paper, but also about tender affection for each other. Together they experience a somewhat different Scandinavian summer, culminating in a traditional finale: the wife-carrying competition. Has the advertising for love had any effect after all?