Reklame, Reklame

'Reklame, Reklame' presents the colourful German advertising world of the 50s and 60s in an amusing collage of the most shrill cinema and television spots. Advertising professional Theo Breidenbach, who played a decisive role in shaping advertising in the era of the economic miracle, invites you on a nostalgic journey to the good old days, when consumption was still the first civic duty. 'Reklame, Reklame' puts it in reverse gear and looks back with a wink on the glorious time when sugar still made you slim and women found the ideal husband with the right roll-on deodorant; when a new detergent plunged the nation's housewives into a collective crisis of meaning and they had to look forward to the first car for a few more years.